Have you noticed how TV adverts are now targeting men with skin care ranges? Days of countless Gillette razor adverts showing a handsome, chiselled man, clearing away shaving foam with one swoop of a super sharp razor are numbered. Men are becoming more skin care savvy and increasingly keen to embrace organic skin care as part of their daily routines.

Perhaps there wasn't as much awareness of men being able to care for their skin like women have traditionally done for eons. However, it's a fact that men have approximately 15 percent oilier skin and significantly larger pores than women do. More men are more careful of dirt being trapped in larger pores so a good deep cleansing routine preferably using good organic skincare products is very important.

Mens' skincare has taken a sophisticated turn from the eighties throwback of simple shaving foam and aftershave. Big beauty companies like L'oreal, Lancome and Clarins have neat ranges aimed at men so mens' skincare is certainly set to be the next best move in male grooming. Cleansers, toners, moisturisers, together with shaving gels and lotions now sit alongside all the skincare ranges targeted at women.

In Western Europe; the UK, Germany, Italy and France, men are embracing skin care products. Sales of mens' skincare products have increased by 25%, something unheard of in the eighties. In Australia, men are cottoning onto the fact that with the increase of skin cancer, it's a small price to pay by investing in a few creams.

So why are men becoming more image conscious? Lifestyle magazines like FHM, Men's Health and Nuts which have become trendy reading staples, have highlighted the importance of being body conscious, style conscious and image conscious. Traditionally, men have had more cautious attitudes towards mens' skin care and organic skin care, particularly with the use of cosmetics and toiletries by men.

In particular, young men are much more conscious of their personal appearance and looking after their health. It's hardly surprising that organic skin care is making a mark on the male consciousness.

Men are more conscious about their appearance than ever before. Mens' skincare and organic skincare is following hot on the heels of women's organic skin care with a strong tendency towards natural, anti-ageing and vitamin-enriched cleansers and moisturisers. Organic skin care ranges by Spiezia, Green People and Weleda are meeting the demands of men who are more ecologically aware and concerned about their skin.

Furthermore, there are many women who still buy products for men during their weekly shop. However, with the increase in single person households, women shopping for men's organic skin care products and skin care products generally are falling. Previously, men may have used their partner's products. With the plethora of mens' skincare products available, men are now asserting their freedom of choice.